What is the deal with artists and their newfound love with Dancehall/Caribbean influenced music?
Examples: Drake-Controlla, Tory Lanez-LUV, Tyga-1 of 1, the drums on Justin Bieber's Sorry and the instrumental of his newest single Cold Water (but might be justified since it was produced by Major Lazer) etc...
My guess is that artists never thought that style would sell so much with Americans and now that it's evident it's sort of the new wave
Drake did it.
I think it's incredibly wack to see these artists who had no interest in it before pick it up because of Drake. Notice both of those dudes riding that wave have dissed the man before out of sheer unprompted jealousy.
Definitely seems like artists outside of the Caribbean peeping that it's a workable wave now, but latching onto Caribbean styles is a tendency that pops up every now and then. From everyone and their mother heading to Jamaica to scout talent in the 70's/early 80's to NY rappers rocking dancehall sounds to the poppified reggae joints that were hitting the charts in the 90's (Shaggy, Beenie Man, et al).
This iteration of it, though, I think will be interesting to see play out. Hopefully it'll ultimately lead to a broader openness to Caribbean music beyond the few artists who have the connects/luck to get spotlighted.
After Drake picked it up from Ram, I feel like it exploded.
It was already showing to be pretty popular after Major Lazer.
true say dancehall has been popping anywhere you can find the Caribbean diaspora in numbers (LDN,NY,GTA). Guys are just putting their own crooning r&b spin to the sounds they've been hearing forever and found that it resonates with a lot of ppl
Dancehall and reggae was HUGE in the 90's.
I think it's part of this whole nostalgia thing going on right now.
It's flattering. Sure, artists from the Caribbean get more exposure and a new audience, but when American artists borrow from dancehall/reggae without having any integrity or respect for the culture, that's what I see as modern day Christopher Columbus-ing the culture.